AI Automation for Expired Listing & FSBO Prospecting

Built specifically for the highest-rejection, highest-reward lead type in real estate — sellers whose listing just expired, and owners trying to sell without an agent — this is a scripts-and-cadence system built around three non-negotiable rules: never lead with criticism, always lead with a specific and credible reason you're different, and expect more no's than any other lead type. It opens with a genuine compliance briefing before a single script — National Do Not Call Registry scrubbing, TCPA consent rules, MLS contact windows, and mandatory opt-out language — treated as part of the craft, not a footnote. From there it delivers real before-and-after call, voicemail, email, and text scripts for both expired listings and FSBO sellers kept in separate lanes, plus seven objection scripts for the exact pushback this lead type gives every time ("I already tried an agent," "I don't want to pay commission," "I'm just going to try again on my own"). The core of the system is a 12-touch, 30-day sequence map — a faster, higher-frequency cadence than a typical buyer lead, because an expired or FSBO seller's decision window is short. It closes with explicit guidance on what to automate (list pulls, compliance scrubs, task creation) and what never to automate (first-touch copy, objection replies, anything that pretends to be a human who isn't listening), plus a weekly workflow checklist and prompt cheat sheet.

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